Book excerpt: Talk Is Cheap begins with this telling observation and proceeds to argue that such "unplain speaking" is fundamentally embedded in the way we now talk. John Haiman traces this sea-change in our language usage to the emergence of a postmodern "divided self" who is hyper-conscious that what he or she is saying has been said before. Thus, "cheap talk" helps us distance ourselves from a social role with which we are uncomfortable. Haiman examines the full range of these pervasive distancing mechanisms, from cliches and quotation marks to camp and parody. Also, he highlights ways in which language is evolving (and has evolved) from non-linguistic behavior. His book shows us how what we are saying is continually separating itself from how we say it.