Book excerpt: In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach - from the practical to the theoretical and back to the practical - is designed to narrow the gap between research and application and provide insights to interested parties in both areas.