Book excerpt: Thailand is an excellent market for American goods. Political stability, traditional friendship with the United States, popularity of American products, sound fiscal and economic management, and gradual industrialization with a resulting rise in individual purchasing power--all create a welcoming climate for sales of U.S. products. In recognition of this potential, Bangkok has been chosen as the site for a new U.S. Trade Center serving the entire Southeast Asian area. This study is part of the Department of Commerce's continuing effort toward increasing U.S. exports and the general stimulating of our international trade. The expansion of American-Thai economic relations will not only assist in improving our balance of payments and thus aid American economic growth, but can also contribute substantially to the well-being of the Thai people.