Book excerpt: Why didn't you get that job? Your interview was perfect, you answered all the questions intelligently, smiled in all the right places and gave pertinent examples of your experience to show you're EXACTLY the right fit for the job. But when the letter arrived this morning it started "thank you for your application..." Welcome to the Internet age of recruitment. Your "online brand" is now just as important as the sanitised version of 'you' that you present to potential employers on paper and employers WILL look at your online activity to find out more about the 'real' you. Was there something on your Facebook Timeline that put the employer off? This book will help you to look at some of the social media foul-ups that could prevent you from getting the job of your dreams, the privacy settings you should be using to make sure that what you post on Facebook doesn't harm your reputation and some of the things you should be doing to present yourself as THE perfect candidate.