Book excerpt: This book is unlike others written on negotiation. It does not expect you to get by with basic tactics; rather it provides you with a blueprint, to help you obtain a desired result. The 29 Laws of Negotiation, is a powerful book for anyone in the business world, but indispensable for the success of sales and purchasing professionals. Covering all aspects of the negotiation process, this book will show you how to: - Maximize profits in every negotiation - Discover the other party´s bottom line - Ask better questions - Create trust - Improve communication - Prepare for any negotiation - Present information effectively - Increase your power and leverage - Develop a winning strategy - Master the art of human persuasion