Book excerpt: Over the last decade, Internet has re-written every bit of the old business strategy and tactic we have ever known. Technology has opened the doors for everyone to do 'more with less' and that too 'faster and cheaper'. Now it takes much less time and cost to turn great ideas into profitable business opportunities. And that's because, technology has provided us great tools which can take care of so many of our operational issues, leaving us more time to focus on what is important to us, our passion. This book is a collection of hundreds of such online resources, tools and utilities that are being used by thousands of micro-business entrepreneurs world wide. Attempt has been made to ensure that most of these resources are free or affordable by small businesses or wannabe start-ups. You will be exposed to several resources across the below categories. I. Chapter I – Startup Ideas/Research (Massage your creativity) II. Chapter II – Getting off the ground (Preparations before you begin) III. Chapter III – Getting yourself funded (If you only had a bit more money) IV. Chapter IV – Brand & Identity (Who you are and why you exist) V. Chapter V – Operations setup (Backbone to your business) VI. Chapter VI – Engage and excel (Continuously) Appendix (Many more Utilities and Education resources)