Book excerpt: Insight from science for business success In a brand new Preface, bestselling author Richard Koch describes a paradigm shift in business, whereby intuition is more important than analysis, ideas and product trump strategy, and influence is superior to control. In this essential companion to his bestselling The 80/20 Principle - the radical power law that helped thousands of people achieve more by doing less - Koch illuminates 92 other universal principles and laws to promote the science of success in an increasingly challenging business environment. From natural selection to genes and memes, from Newtonian physics to chaos and co-opetition, Koch demonstrates, in both theory and practice, what science can teach business: - Why growth is much easier to find than sustain - Why co-operating is better than competing - How there are infinite ways to fail, but also multiple ways to succeed