Book excerpt: The quest for entrepreneurial success begins with cognition and ends with self actualization but in between the ship is kept steady by will power and motivation. The search for truth begins with you and ends with you. Success belongs to those who are unafraid of conflict, who welcome challenges , who question convention , have conviction and take action. The new age belongs to trend setters and intrinsically motivated individuals who have transcended the mechanistic traditions of the societies we live in. In this little book , an entrepreneur from a bygone era educates his grandchildren about the values that made him successful using the metaphor of a little ant who invented sugar.