Book excerpt: The argument builder will train you to build compelling and persuasive arguments, through a blend of logic and rhetoric. You will first study the logical structure of good, clear arguments. Then, you will study how to use the various elements of argumentation, such as examples, analogy, comparison, testimony, and statistics, combining them to construct your own sound and effective arguments. You will also learn about the fallacies often committed when using these elements and how to avoid them in your own arguments.