Book excerpt: What makes a magazine into a design classic? How can timeless ideas be incorporated into an ever-changing contemporary context? While many books on editorial design simply illustrate great work, Horst Moser has selected a huge range of examples from his amazing collection of international magazines and used them to illustrate the principles of classic editorial design. He discusses the design challenges that face today's art directors, and showcases the most successful solutions, from the cutting edge of modern style to classic techniques that can be used year after year. This striking ideas book offers a range of innovative approaches for every aspect of a magazine, inside and out, pictorial and typographical, from standfirsts and subheads to columns and captions. With over a thousand full-colour illustrations, this will be an inexhaustible source of inspiration for students and professionals, and an essential and authoritative guide for anyone involved in magazine design.