Book excerpt: World Cultures and Ethnographic Museums are the museums of our time in Europe. They are in the spotlight in a changing society, confronted with public discourse about the legacies of colonialism and the challenges to live together in a society shaped by migration and globalization.The Art of Being a World Culture Museum sketches the variety and practices of these museums by giving a lively insight into the exhibition ambiances, working conditions and practices, the collections and the museum architecture.'We want a variety of stories, we want new questions, and we want questions that are provocative and make people think [...] Collections have values and purposes today that supersede the reasons for, and contexts of, their formation.' -- Nicholas Thomas (Director, Museum of Archaeology and Anthropology Cambridge)The book contains excerpts of interviews with museum directors and beautiful photographs capturing the sites, displays, work environments and dynamics of 10 ethnography museums.The museums in focus include: Museum of Archaeology and Anthropology, Cambridge (England), National Museums of World Culture, Stockholm/Gothenberg (Sweden), and Weltmuseum Wien, Vienna (Austria).Published in the frame of SWICH - Sharing a World of Inclusion, Creativity and Heritage. Ethnography, Museums World Culture and New Citizenship in Europe.