Book excerpt: Apparently, a clean and sparkling car can lead to a whole discovery of how to more effectively communicate with physicians! At least that was Dr. Harry Wilkins and Hedi Aguiar's experience. If you find it challenging to communicate with and engage physicians, you may be missing some tools and insight into how to interact with physicians in context of physician culture. This book will take you through a discovery of human interactions and behavioral science in context of physician culture and will provide you with the tools and techniques that you need. Case scenarios are utilized to illustrate the points, reflection questions challenge the reader to self-evaluate, and application tips provide practical considerations for real-life application of the tools and techniques discussed.