Book excerpt: A must-have primer for every photographer and anyone working or seeking to work as an actor, model, or whoever uses their image to promote themselves and their business. The Art of the Headshot covers the entire process of creating images meant to promote and market an individual and points out the many mistakes both photographers and subjects can make in trying to get it right. This invaluable handbook covers the many types of promotional shots and "looks" for invididuals, styling do's and dont's, copyright issues, and explores the unique collaboration between photographer and subject required to get dynamic shots that work. Color photographs.