Book excerpt: From memes to resumes, fairy tales to researched arguments, in a striking full-color visual design, The Bedford Book of Genres invites students to unpack how genres work in order to experiment with their own compositions. After capturing the imagination of instructors and students in its successful first edition, the second edition incorporates extensive reviewer feedback to better teach students the rhetorical analysis skills they need to read and compose in any situation. To start the text, the Guide now includes a new Part One that lays out the book’s key concepts--rhetorical situation, the elements of a genre, and multimodal composing--and a substantially revised Part Two with examples arranged by academic, workplace, and public contexts. Throughout the text, Guided Readings provide opportunities to analyze the rhetorical situations and conventions of common public and academic genres, while Guided Process sections follow the decisions that five real students made as they worked in multiple genres and media. With a range of readings from short visual arguments to longer, more complex pieces, the Reader gives students a wealth of sources, models, and inspiration for their own compositions. Now available with Launchpad for The Bedford Book of Genres, the second edition offers a compelling digital option with a complete, interactive, assignable e-book.