Book excerpt: The name Rolex is recognized around the world. As an icon of beauty, quality, accuracy, style, and taste. While there are other fine manufacturers of timepieces, none has reached this pinnacle of public respect and acclaim. The watches produced by Rolex over the last 90 years are celebrated in this lavishly illustrated classic, now in an expanded second edition. Dowling and Hess, both acknowledged Rolex authorities, have captured the watches' beauty in color photography and present the most thorough and extensive history written of the company. Information for collectors and newly revised market values of the watches make this a truly useful volume, one that will be cherished by watch lovers around the world.