Book excerpt: The Big Book of Logos 5 is an inspiring collection of the most innovative, clever, and aesthetically pleasing logos and trademarks designed in recent years. Selected from a competition in 2007, this volume showcases the work of both international and American firms, creating a cornucopia of images and styles seen (but rarely catalogued) from all over the world. This colorful guide will provide endless inspiration and helpful research for professionals and aspiring designers, illustrating the vast spectrum of typography, image shapes, and techniques visible in today’s market.