Book excerpt: Transform your organization into a “best place to work” by using brain-friendly strategies. It is an understatement to say that this is a difficult time to be a part of the American workforce. It is difficult for employees enduring the many seismic shifts in the work they do, the way they do that work, and the people with whom they collaborate in the workplace. And it is difficult for employers facing daunting challenges in hiring, training, retaining, and managing employees; implementing new ways of working; and redefining the work that the organization will do. This book describes several big workplace challenges that can be positively affected by brain-friendly strategies. Then it applies five “big ideas” from neuroscience to each of these challenges. By learning about these fundamental brain processes and adapting your organization’s culture to fit them, workplaces can be transformed. Review the challenges facing workplaces today, and what’s on the horizon. Learn the five brain-friendly strategies that use our brains in the way they naturally function. Enhance your employees’ strengths and confidence by applying these strategies and become a “best place to work” award winner.