The Brains Behind Great Ad Campaigns
Download or Read eBook The Brains Behind Great Ad Campaigns PDF written by Margo Berman and published by Rowman & Littlefield. This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle.
| Author | : Margo Berman |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 256 |
| Release | : 2009 |
| ISBN-10 | : 0742555518 |
| ISBN-13 | : 9780742555518 |
| Rating | : 4/5 (18 Downloads) |
Book Synopsis The Brains Behind Great Ad Campaigns by : Margo Berman
Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.
