The Business of Choice
Download or Read eBook The Business of Choice PDF written by Matthew Willcox and published by Emerald Group Publishing. This book was released on 2020-09-28 with total page 312 pages. Available in PDF, EPUB and Kindle.
| Author | : Matthew Willcox |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 312 |
| Release | : 2020-09-28 |
| ISBN-10 | : 9781839820700 |
| ISBN-13 | : 1839820705 |
| Rating | : 4/5 (00 Downloads) |
Book Synopsis The Business of Choice by : Matthew Willcox
Book excerpt: In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.
