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The Business of Tourism Management

Download or Read eBook The Business of Tourism Management PDF written by John G. Beech and published by Pearson Education. This book was released on 2006 with total page 616 pages. Available in PDF, EPUB and Kindle.
The Business of Tourism Management
Author :
Publisher : Pearson Education
Total Pages : 616
Release :
ISBN-10 : 0273688014
ISBN-13 : 9780273688013
Rating : 4/5 (14 Downloads)

Book Synopsis The Business of Tourism Management by : John G. Beech

Book excerpt: Its key features include an internationally and business-focused textbook that meets the needs of tourism management students around the world; many original case studies and examples encourage and enable students to apply theory to real-world scenarios; extensive coverage of electronic commerce, reflecting the fast-paced development and realities of the industry; learning outcomes, case studies, guided questions, discussion points and ideas for further research help students structure their progress. John Beech is Head of the Department of Strategy and Applied Management at Coventry Business School, Coventry University. Simon Chadwick is Programme Director for the MSc in Sport Management and the Business of Football at Birkbeck College, the University of London.


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