Book excerpt: The Cambridge Encyclopedia of Japan is the essential reference to all facets of Japan past and present. Up to date, authoritative and wide ranging in scope, it covers all the general reader, student, business person, journalist, researcher, tourist or armchair traveler would want to know. A highly absorbing read, the Encyclopedia is also filled with the facts, figures and general data on Japan that make it an indispensable source of information. Learn, for example, that the safest place to be during an earthquake in Japan is in a bamboo grove; or that one of the greatest delicacies of Japanese cuisine, the fugu, is deadly poisonous in the hands of an unskilled chef. Also included are the latest statistics on Japan's dramatically aging population, a complete listing of its prime ministers, and valuable data on the powerful Japanese advertising industry.