Book excerpt: 2023 Axiom Business Books Award Silver Medalist (Business Commentary) 2023 Nautilus Book Award Silver Medalist (Social Change & Social Justice) This is the first in-depth examination of the important ongoing fusion of activism, capitalism, and social change masterfully told through a compelling narrative filled with vivid stories and striking studies. Corporations and their executives are at the forefront of some of the most contentious and important social issues of our time. Through pronouncements, policies, boycotts, sponsorships, lobbying, and fundraising, corporations are actively engaged in issues like immigration reform, gun regulation, racial justice, gender equality, and religious freedom. Despite corporate social activism being everywhere these days-witness how quickly companies and progressives united to oppose North Carolina's bathroom bill or support the Black Lives Matter movement-there has been no in-depth examination of the far-reaching consequences of this movement. What first principles should guide businesses' approaches? How should activists engage with businesses in a way that is most beneficial to their causes? What are potential pitfalls and risks associated with corporate social activism for activists, businesses, and society at large? Weaving studies and stories, Temple University professor of law, Tom C. W. Lin offers a road map for how we got here and a compass for where we are going as a nation of capitalists and activists seeking profit and progress.