Book excerpt: '. . . a very useful single source for those interested in environmental evaluation using choice models.' - David A. Hensher, Australian Journal of Environmental Management '. . . this book can serve as a firm basis to start understanding what CM is about. . .' - Jesús Barreiro Hurlé, European Review of Agricultural Economics Choice Modelling is a technique that has recently emerged as a means of estimating the demand for environmental goods and the benefits and costs associated with them. The aims of the book are fourfold: * to introduce the technique in the environmental context * to demonstrate its use in a range of case studies * to provide insights into some methodological issues * to explore the prospects for the technique.