Book excerpt: The buck starts here! eBay® is the Internet's premier auction site and everyone's favorite place to shop. It's also the place to start a business and make money from the comfort of one's home. Completely revised, this new edition will help readers create the eBay® business they dream of. There is also new and updated information on: - The basics of eBay®, the auction process, and the essentials of getting the business down on paper-including recordkeeping, accounting, taxes, insurance, legal issues, and other essential details - Determining what to sell, how to price it, and working with services such as PayPal® - The ins and outs of the biggest growing areas of eBay business-sourcing, wholesaling, and fixed price sales - Cutting through the competition, improving profit margins, changing strategies, improved advertising and promotions, and more