Book excerpt: The Contingent Valuation Method in Health Care is offered as a contribution to improving instruments of political decision making in health care. At a fundamental level, it is about methodological aspects of the contingent valuation method. It gives a holistic view of applying the contingent valuation method for use in policy. It shows all stages of a contingent valuation study beginning with the design, the choice of elicitation techniques and estimation methods for willingness-to-pay, the use of the results in a cost-benefit analysis, and finally, the policy implications resulting from our findings. The intended audience of The Contingent Valuation Method in Health Care are health economists interested in methodological problems of contingent valuation studies, people involved in health care decision making, planning, and priority setting as well as people interested in Alzheimer's Disease.