Book excerpt: The CQ Press Writing Guide for Public Policy, Second Edition, is loaded with rich real-world examples that help students master the process of translating insightful policy analysis into clear policy recommendations. Known for his conversational writing style, author Andrew Pennock offers step-by-step instructions on how to write for a variety of genres--including policy memos, briefs, op-eds, press releases, written testimony, social media, and emails--in a style that policy makers expect. Focusing on an audience-centered approach, the second edition of this award-winning book helps students learn how to create and organize an argument based on the unique needs and expectations of policy makers. The book also covers the nuts and bolts of how to write for a policy audience in specific genres, with special consideration of ethics and working with visual and technical material. The second edition features updated examples and a new chapter on writing for public speaking. Winner of the 2019 Textbook Excellence Award ("Texty") from the Textbook & Academic Authors Association (TAA)