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This book wants to promote the art of working with ideas and inspire organizations to find new and better ways of becoming more creative and better manage innov

This refreshing and passionate book will inspire educators to keep the joy, the adventure-in a word, the FUN-of learning through creative and challenging teachi

This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-ori

Competent companies are good at what they do. But it’s when knowledge challenges generally held beliefs and when expertise challenges authority, that companie