Book excerpt: Dear Purpose-Driven Entrepreneur, Crisis is something we have all experienced in life and in business. In fact, the events of the last few years have got us dealing with a collective crisis that none of us could ever have predicted. With more time to reflect, many of us have realised that we want to build more purposeful businesses and emerge out of the crisis stronger than when we went in. Some of us have pivoted our business or even changed the very thing that we are famous for. The question is, how do we stay focused in the midst of these trying circumstances? Here are the questions that need answering... Crisis has always been a natural process of life, but how do we bounce back? How are we supposed to deal with a continual wave of fresh challenges and still remain positive? You feel like you are just getting ahead and then something sets you back. Other people seem to be flowing through the challenges whilst others are spiralling out of control. What is it that makes the difference? Do all crises and recoveries follow a pattern? And, has anyone discovered a way through? Well, The Crisis Catalyst is an answer to these questions. It was written to help entrepreneurs understand that there is a cycle and understanding and navigating yourself through it will inspire hope and hone resilience. This book will help you remain focussed on your convictions and not get distracted by your circumstances. It will help you on the journey of creating something from nothing and dealing with the pressure to scale.