Book excerpt: Emberley documents the 1980s confrontations between animal rights activists and native peoples that pitted Lynx, the organization responsible for the high-profile anti-fur ads in Great Britain, against Inuit and Dene societies' claims for a livelihood based on the selling and trading, consumption and production of animal fur. From colonial fur trading to twentieth-century globalization of the fur industry, Emberley analyzes the cultural, political, material, and libidinal values ascribed to fur.