Book excerpt: This text focuses on the evolving role of trainers and training within the organization. It urges trainers not to be seduced by technology at the expense of their ultimate objective - to enhance learning. Built around a series of propositions, it examines: why barriers between knowledge management, performance management and training must fall if competitive advantage through people is realized; how technology that offers learner-centred opportunities will redefine the concept of the learning organization; why expertise in soft technology will give trainers new credibility; why time, not spend will be the scarce resource as learning competes with other organizational demands; the validity of corporate universities and virtual business schools; and what can be learnt from the different strategic responses to e-learning of blue-chip companies.