Book excerpt: COVID-19 pandemic has caused the entire world to experience a number of unpleasantries, such as social distancing, remote working, etc. Due to the COVID-19 pandemic crisis, a number of companies shifted from the physical activities and print marketing techniques towards digital marketing, online businesses, usage of social media, etc. This study analyses the relationship between digital marketing and the COVID-19 pandemic with respect to online businesses, the role and impact of social media on businesses, the advance digital marketing techniques, etc. The purpose of this study is to analyze how companies deal with digital marketing, how companies use social media and other online platforms for their businesses and for the advertisements for their businesses, as well as how the COVID-19 pandemic crisis impacted the digital marketing globally. This study is based on the secondary research method, such that the data is collected from online sources, including websites, journals, research papers, etc. The qualitative research approach was used this is a collection of information that provides answers expressed in numeric ways. This study uses formal systems to analyze se data to help researchers easily get the data meaning. It involves using coding techniques, grouping similar data, and relating different ideas and themes with one another. My research analyses the data using the following components: finding and organizing the ideas and concepts, organizing data, building overarching themes and data, ensuring reliability and validity in data analysis, finding possible and validity in data analysis, and finding an overview of the final steps. The research finding and organizing of ideas and concepts are related to the identification of salient themes, language e, reusing ideas and patterns of belief that are linked to people, and setting together as the most intellectually challenging phase and analysis to integrate the whole endeavor. The data and themes based on research questions were analyzed using the thematic analysis technique. Further, the findings of the study indicate that as the pandemic continues, the importance of digital marketing for companies is increasing day by day. According to this study, Covid-19 has caused many changes in digital marketing. Consumers are spending more time browsing the web due to spending more time indoors with brands that have traditionally been offline having developed new online products to adapt to this new way of life. This study is significant in its purpose to understand the impact of a pandemic on digital marketing, but still. the study is limited with few limitations.