Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Communications - Interpersonal Communication, grade: 1,3, AKAD University of Applied Sciences Stuttgart, course: Issues in business communication - Modul EWK02, language: English, abstract: While employers place a high emphasis on hiring graduates with strong oral communication skills, a recent Wall Street Journal story reported that stu-dents' "writing and presentation skills have been a perennial complaint". A poorly delivered sales presentation could have ramifications and "can make it more challenging to win over potential investors, prospective clients, employees and business partners". But what are the essentials of a successful presentation? An old adage in speechmaking says, "Tell them what you are going to tell them. Tell them. Tell them what you told them". Is that all you need to give a successful presentation? What are the key elements to preparing for an oral presentation? Is mak-ing a good oral presentation more than just good delivery?