Book excerpt: Beat the Market and Grow Your Cash Flow Without Becoming a Full-time Investor Most investment strategies are just too complicated, too risky, or too subjective. Typical investment strategies completely ignore human emotions, and making emotional investment decisions is the most common cause of losses for investors. Risky trading strategies advertised with get-rich-quick hype may create big wins for a lucky few, but most people just end up with big losses and nothing to show for all their hard work and the emotional rollercoaster they endured. Creating and maintaining real wealth through stock investing requires a long-term investment strategy that properly manages risk and prevents emotional decision-making so that you never suffer major losses. The FALCON Method is completely different than typical stock investing strategies. The reason it beats the market again and again is because it uses an evidence-based stock selection process that anyone can follow. You don't need to get lucky, take big risks, or fly by the seat of your pants in order to retire wealthy from stock investing. Successful investing requires structured decision-making based on a proven process, and that's exactly how The FALCON Method was created.