Book excerpt: The Golden Rules of Practical Marketing is an indispensable book for business owners and marketing managers. Ali Asadi is a well-known expert in his field and analyzes the many varied aspects of marketing and provides valuable tips on making your business a success. He presents an in-depth examination of marketing analysis and emphasizes the importance of setting goals and implementing strategy. Also covering such important subjects as social media, web design, SEO, and email marketing, this book is one you will refer to for answers to your marketing questions.