Book excerpt: "Amy Eisenstein, MPA, ACFRE, has written a brilliant development planning tool designed to help nonprofit professionals and board members raise more money for the organizations they love. She provides easy-to-implement strategies and tips that you can implement immediately, without any additional staff or resources. If you are working in a small development shop—or if you ARE the small development shop—you want this book! By "small development office," Eisenstein means an organization with a budget of under $3 million, and/or less than three paid development staff members. This includes a "zero" development staff shop, which is an organization with no paid development staff member and where the executive director/CEO, program staff, and/or volunteers are responsible for all the fundraising.