The Handbook of European Intellectual Property Management
Author | : Adam Jolly |
Publisher | : Kogan Page Publishers |
Total Pages | : 376 |
Release | : 2012-05-03 |
ISBN-10 | : 9780749467562 |
ISBN-13 | : 0749467568 |
Rating | : 4/5 (62 Downloads) |
Book excerpt: When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.