Book excerpt: This topical book shows that racism by skin color is much more embedded and prevalent in the modern world than racism by race. In the aftermath of globalization, humanity has experienced unprecedented levels of interaction. This book presents evidence to show that in the 21st century which is dependent on ever-expanding communication technologies, and new forms of visual media actually exacerbate historical mores of colorism in the lives of humanity, i.e.: African, Asian, Latinx, Native and European descent. ​The book discusses the historical roots and current values of idealization of light skin, skin bleaching practices, stereotypes of skin color developed through migration and cultural assimilation, and health and educational consequences of colorism.