Book excerpt: In The Human Image in Helmuth Plessner, Pierre Bourdieu, and Psychocentric Culture, Isaac E. Catt offers a unique criticism of naturalistic reductions of humans to animals, to neuro substrates and to DNA. Catt explores a new interpretation of Plessner and Bourdieu, revealing the combinatory logic of semiotic phenomenology in both and their common problematic of communication. Through an emergent synthesis of philosophical anthropology and communicology, this book provides a basis for criticism of the failed mechanistic medical model in psychiatry, a fresh argument for reconceptualizing psychiatry as a human science, and for construction of a new ecological image of communicative being. Throughout the book, alternative attempts to transcend dualisms such as cybernetics, anti-anthropocentrism, and biosemiotics are revealed to risk reification of the very objects of their analysis. Scholars of communication, semiotics, philosophy, psychiatry, cultural studies, mental distress, and psychology will find this book of particular interest.