Book excerpt: The Nobel Prize recognizes the world’s most talented and innovative minds. Unfortunately, not all of the hopeful thinkers and academics around the globe can become Nobel laureates, but some are lucky enough to win the Ig Nobel Prize instead.Drawn from the world’s wackiest actual research, The Ig Nobel Prizesdemonstrates the extreme measures that people will take in the quest for knowledge, and pays tribute to those individuals whose achievements cannot—or should not—be reproduced. Recent Ig Nobel honorees include: • The professor who proved that toast falls buttered side down more often than not • The Southern Baptist Church of Alabama which devised a formula to determine how many Alabamans will go to hell • The founder of the amusement park known as “Stalin World” Featuring these endeavors and many more, The Ig Nobel Prizesis an entertaining exhibition of brains and determination.