Book excerpt: This book focuses on the creative tools and techniques, decisions, activities, and practices that move ideas to realization generate business value. It has a unique leaning on learning and mastering the improvement tools for managing the investment in creating new opportunities for generating customer value. It includes the discipline of managing the creative tools, methods and processes involved in innovation. It can be used to develop both product and organizational innovation. This Handbook includes a set of tools that allow managers and engineers to cooperate with a common understanding of goals and processes.