The Intuitive Customer
Download or Read eBook The Intuitive Customer PDF written by Colin Shaw and published by Springer. This book was released on 2016-08-20 with total page 230 pages. Available in PDF, EPUB and Kindle.
Author | : Colin Shaw |
Publisher | : Springer |
Total Pages | : 230 |
Release | : 2016-08-20 |
ISBN-10 | : 9781137534309 |
ISBN-13 | : 1137534303 |
Rating | : 4/5 (09 Downloads) |
Book Synopsis The Intuitive Customer by : Colin Shaw
Book excerpt: Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.