Book excerpt: The Butterfly Theory says, "The flap of a butterfly's wings in Thailand can set off a tornado in Texas, and that energy can have an effect across the world." In a similar way our actions, the things we say and do, all have a ripple effect on the world around us. Small, seemingly insignificant actions often evolve into extraordinary results. Facebook and Twitter (social media sites) are examples of the viral butterfly effect as simple thoughts are posted, and take off to become big deals in cyber-space where everyone is blogging about what we said (and we can't take it back). This Joy & Wisdom of Butterflies will empower you with the necessary tools for making good decisions. This wisdom is meant to be passed on like a burning torch of insight and awareness to future generations, ensuring an ethical foundation for success.