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The Language of Global Success

Download or Read eBook The Language of Global Success PDF written by Tsedal Neeley and published by Princeton University Press. This book was released on 2019-11-19 with total page 200 pages. Available in PDF, EPUB and Kindle.
The Language of Global Success
Author :
Publisher : Princeton University Press
Total Pages : 200
Release :
ISBN-10 : 9780691196121
ISBN-13 : 0691196125
Rating : 4/5 (21 Downloads)

Book Synopsis The Language of Global Success by : Tsedal Neeley

Book excerpt: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.


The Language of Global Success Related Books

The Language of Global Success
Language: en
Pages: 200
Authors: Tsedal Neeley
Categories: Business & Economics
Type: BOOK - Published: 2019-11-19 - Publisher: Princeton University Press

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"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
The Language of Global Success
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For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance fo
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The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the co
The Language of Success
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The Language of Success provides pragmatic and practical advice on how to harness the power of language in business and in life. Influencing for results, creati
English as a Global Language
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Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
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