Book excerpt: "Randy Jurado Ertll has spent a lifetime in the activist trenches, and his book shows it. In it, he offers nitty-gritty details and advice for anyone interested in the non-profit world."-- Amitabh Pal (managing editor, The Progressive magazine) -- "[He] paints a powerful picture of his life as a committed community activist, leader, writer, organizer, and builder of a successful non-profit organization. Ertll provides a thoughtful pragmatic, energizing blueprint for community activism from the national policy-making level as exemplified by President Obama to the street level as exemplified by activists from Malcolm X to Cesar Chavez. They all figure prominently in Ertll's narrative. Ertll's book is a must read for anyone who seeks to understand, and better yet, become a positive change maker in their community."--Earl Ofari Hutchinson (political analyst and author of The Latino Challenge to Black America: Towards a Conversation Between African Americans and Hispanics) -- "Ertll provides a concrete roadmap of events, organizations, and people, a map that he has developed over the past twenty years of active involvement in Los Angeles community life."-- David E. Hayes-Bautista (Professor of medicine, David Geffen School of Medicine at UCLA, and director, Center for the Study of Latino Health and Culture)