Book excerpt: With a circulation of 1.1 million, Lucky magazine has taken the most dedicated shoppers by storm, offering real-world advice and first-rate finds. Now the Lucky experts show how to put it all together in an inspiring collection of ideas that go beyond the basics and yield endless innovation for year-round reinvention. Based on the techniques used by fashion designers for years, this guide features 10 versatile archetypes that can be customised to fit varying moods, personalities and body types.