The Marketing Director's Handbook
Download or Read eBook The Marketing Director's Handbook PDF written by Guy Tomlinson and published by The Marketing Directors. This book was released on 2008 with total page 402 pages. Available in PDF, EPUB and Kindle.
| Author | : Guy Tomlinson |
| Publisher | : The Marketing Directors |
| Total Pages | : 402 |
| Release | : 2008 |
| ISBN-10 | : 9780955886010 |
| ISBN-13 | : 0955886015 |
| Rating | : 4/5 (10 Downloads) |
Book Synopsis The Marketing Director's Handbook by : Guy Tomlinson
Book excerpt: The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.
