Book excerpt: About the Book: Are you ready to delve into the intricacies of the Shopping Mall business? Look no further! "The Mechanics of Malls" by Susil S DUNGARWAL, a distinguished Shopping Mall Specialist with a wealth of experience advising over 100+ Malls, is your comprehensive guide to mastering every facet of the Shopping Mall industry. If you are involved in the shopping Mall business, either directly or indirectly, or you aspire to get into into the Shopping Mall Sector, then this book is a sure shot pick for you to enhance your knowledge of this domain. “The Mechanics of Malls” is an complete cyclopedia about Developing & Managing Shopping Malls. The book takes you through the entire journey of how to develop a Mall, right from Market Research, Financial Feasibility study, Conceptualization, Design & Development, Marketing, Lease Management, Fitout Management, Mall Management, Mall reorientation, Mall Monetization, Mall Marketing, etc. The book also consists of various Acronyms, Definitions, Nomenclatures, Meanings, Jargons, etc, of the Shopping Mall sector. The learnings of the author, over the last 38 years in Retail & Shopping Mall sectors has been compiled into this one book, which would help not only professionals from the Shopping Mall Sector, but also help aspiring Management Students, Managers, Mall Developers, Mall Owners, Mall Builders, Real Estate builders & developers to understand the ground level learnings of how to develop & manage a Shopping Mall. Open the doors to success in the Shopping Mall business - grab your copy of "The Mechanics of Malls" now! About the Author: Beginning his career, as a salesman in 1985, Susil S DUNGARWAL, is one of the few, who has grown from the “Shop floor” to the “Boardroom” in the retail & shopping Mall sector. Over the last 38 years, he has headed various retail chain stores and Shopping Malls. Along the way, he left his mark on renowned retail brands such as Saint Mark, Sampath Jewellers, Paramveer, Silknots International, Big Kids Kemp, Saree Kemp, Shoppers’ Stop, Varsha Lifestyles, Haiko Supermarket, The Loft, The Culture Shop (now Suriti), and The Loot, to name a few. He has been an advisor of the best names in the Shopping Mall Sector prominent being Lulu Group, DLF Group, TATA housing, Malabar Group, Omaxe Group, Supertech Group, Gokulam Group, Chaudhary Group(Nepal), Alpine Group(Nigeria), Smile group (Oman), etc. Over the years, he has been actively advised on a staggering 100+ Malls, collectively spanning about 35 millions of square feet and spanning across six different countries. It is no surprise that he has earned the nickname as the "Mall Mechanic” a testament to his unparalleled expertise and invaluable contributions to the ever-evolving world of Shopping Mall development and management. He has been a keynote speaker & panellist in various Indian & International Shopping Mall forums, seminars and conferences. He is also winner of over 40+ national & international awards for his achievement in Retail & Shopping Mall Sectors. His first 2 books as a part of the “Knowledge Series” covering the entire retail sector prospects of India, were released by The Economic Times Intelligence Group (ETIG) titled “Changing Gears – Retailing in India 2000-2001” and then the second edition of the same Knowledge series was published in “2002-2003”.