Book excerpt: The perfect addition to your G I Joe collection. The author takes you on an exclusive journey in his 30th anniversary salute. You'll get an inside look at the manufacturing process, a nostalgic peek at how G I Joe was sold, complete with ads and retailer stories. Visit other collectors and see their favourite Joes. The highlight of this book is a walk down a 30-year memory lane. Direct from the Hasbro archives and interviews with those who made G I Joe, you will see the whole line and hear the complete story. Many full-colour photos make this a handsome tribute to the 'Freedom Fighter'.