Book excerpt: The Official Cleveland ABC Book is a children's book with photos, teaching young children the alphabet. Each letter is correlated with one photo, and all images are shot in Cleveland, instilling local pride and further creating associations in children's minds between a familiar place, thing, or role model and the letters of the alphabet. The words that correspond to each letter are generic, non-Cleveland terms such that a child will learn regular words, and thus the book is useful for all children, including those outside of the city who may receive the book as a gift or as a Cleveland souvenir. For example, the Terminal Tower is one of the city's greatest symbols, the Cleveland equivalent of New York's Empire State Building. But in the book, "T" does not stand for "Terminal Tower" as that would limit the book's universality. Instead, "B" stands for "Buildings" and the corresponding image is that of the skyline which includes the Terminal Tower amongst other buildings. "T" stands for "Train" and the image depicted is that of a Cleveland heavy rail transit train.