Book excerpt: The frustration of watching for over 20 years as rip offs disguised under a prescription label went out the pharmacy door has built up like lava under Krakatoa and I'm finally calling it.... Pharmaceutical manufacturers never hesitate to tell you prescription prices are so high because of the staggering costs involved in researching and developing new medicines. The truth is though, that while it does cost big bucks to bring a truly innovative product to market, pharmacy shelves are also stocked with blatant rip offs. Tiny manipulations of prescription strengths that make them no more effective but incredibly more expensive. Combination pills of meds that have been available separately for years treated as if they were a new product. A topical foam that contains the same product as a cream but is priced over a hundred dollars more. A glaucoma medicine that is repackaged with a little brush and sold, for more money, as an eyelash thickener. Even, in some cases, medicines that are less effective or even more dangerous than cheaper alternatives, but are promoted as the next new breakthrough. My plan with this book is to help empower you to become a smarter health care consumer by arming you with facts the pharmaceutical industry doesn't want you to know. Remember, your goal as a patient is to get better, while the goal of the drug company is to collect each and every last dollar it can. Sometimes those goals coincide, but many times they do not, so it can pay handsomely to do some research before getting that prescription filled. I wrote this book to give you an idea what could be at stake. Good luck.